There are lots of occasions when we see something or someone – or experience something – and just think, 'That would be so much better if...'

I read once about the artist Sophie Calle regularly and anonymously posting items of clothing to an aquaintence as she felt he had the potential to dress more elegantly. There is something about little acts of constructive goodness that appeals to me. I wanted to provide a vehicle to let people do this for free – I like the fact that it can only have positive outcomes. People may be slightly offended at the advice they receive, but this will hopefully be overriden by the fact that somebody has taken the time send it in the first place. To know that somebody cares is important.

I take the information supplied on the website, put it into a letter and post it to the recipient. They are invited to reply, and the replies will be posted on this site alongside the original letter. Even if no replies are received; even if only one person sends some advice that they may not otherwise have done, I still feel like the project will have been a success.

For more information about the project please email helloyou@helloyouthere.com